U.K.-based online video platform (OVP) Vzaar has just introduced a video player tool that let customers create interesting visual effects on their pages.
Publishers can now combine an image with their video with the Brand Overlay tool. This lets content owners brand their videos with their logo or any other image.
However, the tool also opens up a variety of other, more creative uses. As Vzaar designer Aaron Rodgers shows in this blog entry, the tool can be used to create custom frames. Rodgers creates one example where an iMac’s screen has been cut out and used to show live video.
Rodgers also shows how a few minutes work in Photoshop can create a vignette frame, giving video a spooky or old-fashioned look.
Other examples on the blog show how the branding tool can be used with images of iPhones or picture frames. Videos on the page have had their parameters edited, so that they loop and don’t show control bars.
The blog entry notes that Vzaar already offers a video watermarking tool.
In March, 2011, Vzaar unveiled free tools that let video publishers see how their videos display at different connection speeds and test the speed of their own Internet connections.