If your company is using YouTube as your video host, you’re certainly not the only one. Many companies large and small appreciate the price (free) and simplicity of hosting with YouTube.
Not to ignore the reach: even companies that use an online video platform (OVP) for their on-site videos should also syndicate with YouTube. It’s the biggest online video destination by far and you want that audience seeing your clips.
Up until now, hosting with YouTube has meant a trade-off: while the site long ago allowed HD content, so YouTube clips look as good as clips on any other site, it still adds a logo to embedded videos. You can host with YouTube, but every video you embed will advertise the site.
Well, not anymore. In a big improvement for businesses with videos, YouTube has introduced a logoless player.
You can see a standard YouTube embedded clip and a logoless clip below. The standard version includes a YouTube icon in the lower right corner. The logoless version doesn’t, and only includes the name “YouTube” briefly in the upper right corner when the viewer mouses over the Play button. It’s a cleaner, more professional look.
To Use the YouTube Logoless Player:
1. Get the YouTube embed code for your video, such as:
<iframe width=”425″ height=”349″ src=”http://www.youtube.com/embed/8of00uEVRRA” frameborder=”0″ allowfullscreen></iframe>
2. Add ?modestbranding=1 to the end of the URL, so it looks like this:
<iframe width=”425″ height=”349″ src=”http://www.youtube.com/embed/8of00uEVRRA?modestbranding=1″ frameborder=”0″ allowfullscreen></iframe>
3. Embed the video in your page.
It’s that easy, and the more professional look is definitely worth the few seconds of effort.