Video Essentials

Training Video Teaches ‘Ways to Not Suck’

In smaller companies especially, creating online video that looks professional can be a challenge. You might be working on a tight budget, but you don’t want the results to scream “tight budget.”

For those just starting out, help has arrived in the form of a 28-minute training video. Called “The Cheatsheet for Shooting Pro Video,” it promises to impart a baseline understanding of the fundamentals of effective online video, clueing viewers into the unspoken rules of the medium and guiding them past novice mistakes. In short, as the makers say, it teaches “ways not to suck.”

Created by two video veterans named Alex Opdam and Sean Morris, the training video is a quick guide for those who haven’t had a video background. Opdam and Morris have worked in TV, film, and corporate video as camera operators and directors of photography. Along the way, they learned that there are a collection of basic techniques and approaches that always deliver great results.

The video, then, is all that knowledge compressed into 28 minutes. Skip past years of learning the hard way, they say. Viewers will learn how to create effective shots, position their cameras, film interviews, and much more.

“We’d love people to see firsthand how production value is really just a collection of little things that add up to a quality product. Once you know what to look for, you can approach any job with confidence and make your videos look great one shot at a time,” says Opdam.

“The Cheatsheet for Shooting Pro Video” is available as an instant download for a payment of $27. For those who lack a background in video production, that’s money well spent.


Comments are disallowed for this post.

  1. Empowering the small business owner is definitely the way to go. Video levels the playing field of marketing and can give them as easy and affordable way to communicate in a compelling manner, once they learn the ropes.

    We have created a free video series of 3 training videos with the help of a Hollywood actor and professional acting coach, Thom McFadden. They focus on the acting for real part.

    You can access them here (no download or email required):

    P.S. I am not trying to SPAM your comments. I have been following this blog, StreamingMedia, and Dan Rayburn for quite some time. I feel our training videos complement the cheat sheet which focuses on the technical stuff.

    Posted by Will Franco aka Flywheel | May 18, 2011, 4:39 pm
  2. Ummm yeah…
    with all the free video training out there (see Vimeo’s school among many others) you’re charging 27 bucks? Yea that’s ummm NOT money well spent and whatever kick-back youre getting for plugging this to your subscribers, it’s not worth it.

    Posted by Jonesy | May 24, 2011, 11:00 am
    • Hey Jonsey — You can think what you like, but we have no business relationship with the people who made this video. I’ve seen it and I have no problem saying it’s worth $27, especially for smaller companies that want to look professional in their online videos.

      Posted by Troy Dreier | May 24, 2011, 11:13 am
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