Getting your video on mobile devices is no longer optional; it’s an absolute must if you want to reach your customers on their terms.The iPhone and iPad continue to grow in popularity, Google Android devices are catching up fast, and Windows Mobile phones and tablets can’t be counted out, either.
But delivering to mobile means dealing with competing formats, delivery protocols, and encoding challenges. Luckily, though, online video platforms and cloud encoding services can handle the heavy lifting. This panel discussion from last year’s Online Video Platform Summit breaks down some of the key issues and gives you practical tips on what you need to do to get your video on as many devices as possible.
Online Video Platform Summit co-chair Larry Kless has interviews with each of the panelists on his blog.