Video is the most shared media online, said Justin Foster, moderator of a panel on New Strategies for Marketing and E-commerce at the Online Video Platform Summit held in Los Angeles in the fall. Despite it’s large and growing popularity, many e-tailers still aren’t sure how to integrate social video into their sites.
Jimmy Healey, the senior manager for social media with OnlineShoes.com, started off the session, telling how his company used online video to increase profits, and then engaged customers and grew profits further with social video. OnlineShoes.com kept strict records when experimenting with innovations on the site, and Healey shares the results with the audience.
New Strategies for Marketing and Ecommerce
Moderator: Justin Foster, Founder, Video Commerce Consortium
Jimmy Healey, Senior Manager Social Media, OnlineShoes.com
Laurie Williams, Video Product Manager, Zappos.com
Jordan Blum, CEO, BeautyChoice.com
Studies show that video is more effective than any other medium for building brand recognition and generating sales. But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.