Announcing the Video in Practice Contest Winners!

Our first-ever contest, the VIP contest, began months ago, and today we’re pleased to announce the winners.

“VIP” stands for “video in practice,” and the contest was designed to reward not only exceptional online videos created by businesses or organizations, but also the effective use of those videos on websites.

The readers of voted in phase one and helped us come up with our finalists. Then, in phase two our judges (Mark Douglas of Key of Awesome; Troy Dreier of; Jan Ozer, author or Video Compression for Flash, Apple Devices and HTML5; and Mark Robertson of took over and chose the winners. The judges rated each video and site on five categories (storytelling and messaging, technical quality, use of social media, search optimization, and overall site integration). Their scores were then totaled.

Judging the finalists wasn’t easy, by the way, with so many strong contenders

“As a person who makes online videos for a living, I tend to be a little cynical and can pick apart what is wrong with most online ads, but I thought all the finalists did a great job and made it difficult for me to judge,” said Mark Douglas. “They all were entertaining and extremely engaging, and that’s the name of the game online when you’re competing with the rest of the Internet for attention.”

Not that all the judges were so generous with praise: “I saw some really creative videos (including Sawbuck Reality and San Jose 24-Hour Fitness) and many that were not so good,” said Jan Ozer. “The most common mistake seemed to be using tiny videos embedded in a Web page. Cripes, people, if you’re not using at least 640 x 360 video in this day and age, you need a really good reason why.”

So here then are our winners. Congratulations to you all. We’ll be in touch shortly to arrange delivery of your prizes.

Small Business: Sawbuck Realty

Large Business: Sybase

Local Products and Businesses: In Motion Video Productions

National Products and Services: Moosejaw

Nonprofit, Government, Educational, or Other Organization: The Brooksie Way Half Marathon


Mark Douglas Key of Awesome Troy Dreier Jan Ozer Streaming Learning Center Mark Robertson


Apple iPad 2 ($499 value), one per category

Adobe Creative Suite 5 Production Premium ($1,699 value)
Microsoft Expression Encoder 4 Pro ($299 value)
Sorenson Media Squeeze 7 ($799 value)
Telestream Wirecast 4.0 ($449 value)
Wowza Media Server ($995 value)


Media Sponsors



Comments are disallowed for this post.

  1. Hi,

    I just got your newsletter today about the contest, but your video noted that the deadline was May 2. Is that correct?


    Posted by Lori Wark | May 3, 2011, 4:54 pm
  2. got lots of videos?what do you want?

    Posted by marvin kantorowitz | May 6, 2011, 2:17 pm
    • We’ve got nearly 300 entrants across all five categories, but there’s still time–and room–for more.

      What do we want? Video that’s used for business (including nonprofit/education/government — see the categories above). Beyond that, we don’t have any particular criteria regarding content.

      Posted by Eric Schumacher-Rasmussen | May 6, 2011, 3:20 pm
  3. I entered my videos, but I am not sure how you figure out how the video performs in its installation. My videos are on my web page in my portfolio, on my fanpage, and on linked in – my customers also have them on their web pages and Zillow and spread them around socially. There wasn’t any pace to really tell you guys where that stuff was…or did I miss something?

    Posted by Andrew Conniff | May 6, 2011, 2:55 pm
  4. Who won?

    Posted by Winners?? | June 13, 2011, 10:33 pm
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