Business webcasting leader Thomson Reuters has launched its own online video platform (OVP) today, and it’s one uniquely targeted for business. Called Multimedia Centre, it lets business customers upload videos and presentations and have them pushed to the audience. This software-as-a-service offering combines a standard OVP with webcasting tools. Users get an embeddable player and the ability to organize their content into playlists, as with an OVP. But they also get webcasting and Web presentation tools, including the ability to organize slides, add surveys, and register viewers.
Users can customize the look of their player with the included WYSIWYG editor. They can have Thomson Reuters build a player for them or learn to do so themselves. The customization tool offers precise pixel positioning.
The service’s multilingual abilities will be a benefit to global enterprises. Users can switch a page’s language with a pulldown menu.
Multimedia Centre comes with a guestbook feature that lets companies collect detailed information about viewers. They can zero in on exactly what each viewer watched, what they downloaded, and what questions they asked during presentations.
This all feels like a natural extension for Thomson Reuters. The company has over 10 years experience in webcasting, and counts over 5,000 customers in over 100 countries.