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TED Announces Ads Worth Spreading Winners


Ten companies got a big ad boost today, as they were announced the winners of the first TED Ads Worth Spreading contest.

Nonprofit organization TED (technology, education, design) is better known for its conferences, which highlight “ideas worth spreading.” This December, it launched a contest looking for ads that could that could change the world. Today it announced the winners and runners-up. The winning ads are:

  • Chrysler, “Born of Fire” — Wieden + Kennedy
  • The Topsy Foundation: “Selinah” — Ogilvy Johannesburg
  • Target: “Kaleidoscopic Fashion Spectacular” — Mother NY and Legs Media
  • The Nike Foundation: “Girl Effect, The Clock is Ticking” — Wieden + Kennedy
  • Intel: “The Chase” — Venables Bell & Partners
  • Nokia: “The World’s Smallest Stop-Motion Character Animation” — Wieden + Kennedy London
  • Dulux: “Dulux Walls” — Euro RSCG London
  • Savory Institute: “Changing Our Future” — Foresight Multimedia
  • Hornbach and HEIMAT Berlin: “Infinite House” — @radical.media
  • Batelco: “Infinity” — FP7/BAH, Bahrain

You can view all ten winners at the Ads Worth Spreading page. The organization received over 1,000 submissions from around the world.

“We’re seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch — and share. On TED.com, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key,” says TED Curator Chris Anderson.

The organization also announced 14 honorable mention ads, also found on the Ads Worth Spreading page. The Force, this year’s winning Super Bowl ad, was among the honorable mentions.




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