Even if you think you’re above YouTube, you should be on YouTube.
Even if you have a great online video provider (OVP) and the videos on your site look far better than they ever would on YouTube, you should put them on YouTube, as well.
It’s not a place you can ignore. Use is as free advertising—a way to make people aware of your product or service and lead them back to your site.
However, once you’ve decided to create your own YouTube channel and port all your videos to YouTube, you’ve got a different problem: how do you stand out?
There are 35 hours of video uploaded to YouTube every minute. The library is immense. How are you going to get someone to click your video rather than those millions and millions of others?
That’s where these five tips come in:
1. Have Great-Looking Video
We’re not talking about production here, but how you encode your work. Now that YouTube allows high-resolution videos, you can optimize your videos so they’ll look good on even the largest screen. Put your HD videos in the widescreen 16:9 aspect ration with a resolution of 1280 by 720 pixels. Give your work a rate of 30 frames per second. Save as an .mp4 file with H.264 video compression.
2. Use Search Terms Intelligently
Rather than using broad terms in your titles and keywords, use more targeted terms. Instead of “roofer,” use “Minneapolis roofer,” for example. This way, you won’t be competing against all the other people who used “roofer” as a keyword; you’re competing in a smaller area so your video is more likely to come up first. Use that keyword phrase in your title, description, and in your tags to ensure better placement.
3. Get Links to your Videos
The number of sites that link to your videos, and whether or not those are high-quality sites, will impact your search results. Start a company blog and include links to your videos in your entries. Ask business partners to link to your videos from their sites. Finally, find out what sites are linking to videos that are similar to yours. Write up a guest post for those sites and ask them to post it. They might appreciate the free content and you’ll get a link out of it.
4. Reply to Others
Perhaps you’ve seen the Video Reply option when posting on YouTube, which makes your video a reply to a video posted by someone else. The idea is that video makers can have a conversation by replying to each others’ work. You can use this tool to boost your hits, as well. Responding to a video tells YouTube that your video is associated with that first video. Reply to popular videos with similar subject matter to improve your search results.
5. Consider All the Factors
To the first-time YouTube poster, it might seem like your video’s title, description, and tags are all that matter in getting a good search ranking. But YouTube is part of Google, after all, and Google knows search. Many factors influence a video’s ranking, including how many times a video has been viewed and how often it’s viewed. When a viewer clicks Like or Dislike, that influences the rankings. Having a lot of subscribers and getting chosen as a favorite by viewers will also help.