Ivi TV is growing wild, adding new markets monthly, as well as new features like high-resolution streams. If you haven’t heard of Ivi (pronounced “ivy”) is a controversial startup cable system that’s grabbing over-the-air TV signals and streaming them to subscribers for $4.99 per month. So far it’s offering channels from New York, Los Angeles, Chicago, and Seattle, with many more to come.
We caught up with the creators of Ivi at a CES “tweetup,” where the company was featured as a hot new startup. The Ivi execs explained that anyone with a body of recorded shows or a 24/7 live feed can easily get their own channel on Ivi.
FashionTV, for example, recently began an Ivi channel in order to reach a U.S. audience. It will list for $7.99 per month as an a la carte selection to Ivi subscribers. Creators get from 50 to 70 percent of the cost, depending on what affiliate or marketing programs that agree to with Ivi. A la carte channels more often go for $.99 or $1.99 per month to Ivi viewers, or are free.
To get started, look to the Content Owners section of the Ivi site. If you already have a feed URL, it’s a simple matter of sending it to Ivi. If instead you have a body of recorded programs, you’ll need to use a program like Microsoft Windows Media Server or Apple QuickTime Server to create a playlist and stream your content.
Drop a note to Ivi to ask about pricing, if you’re interested. If the feed is for a nonprofit or charity, Ivi may well cut you a deal.