Video Essentials

What Is Cloud-Based Video Encoding?

You know that you want your videos to play on every browser and every device, but how do you prepare them for all the bit rates and formats that you need? Hiring an online encoding service is one simple answer. In this video interview, we talk with Jeff Malkin, the president of, about the basics of cloud-based encoding, including what it is, who it’s for, and what services are involved.


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