It’s no surprise that virtual events are becoming more popular: the economy is still sluggish, Internet connections are getting faster, and flying is more of a hassle than ever. If you’ve been thinking of hosting one, check out “2010 Virtual Event Report: Insights & Trends from Industry Insiders,” a survey report created by Onstream Media Corporation and Trade Show News Network.
One of the report’s key findings is that online video is one of the most desired features among virtual event attendees.
“As technology service providers of corporate communications, Internet broadcasting, digital-media services and virtual event solutions, we at Onstream Media, are experiencing a seismic shift in the way business is being conducted today. Primarily caused by a convergence of new innovations such as social networking, online video, and a confluence of global events including the recession and the environmental movement, organizations have turned their focus heavily toward the Internet to extend their brand and reach,” writes Randy Selman, president and CEO of Onstream Media, in the report.
The survey questioned 800 event industry insiders to find what worked, what didn’t, and what was essential in a virtual trade show. Download the report for free from tsnn.com (it’s at the bottom of the homepage in the red box; registration required).