So your company’s online video ads are good. But are they really good? Can they change the world?
Chris Anderson, the curator of the nonprofit TED (technology, entertainment, design) conferences, announced a contest called Ads Worth Spreading, a play on TED’s slogan “ideas worth spreading.” The idea is to find truly excellent ads, ads that do more than just pitch a product or service.
“We’ve created a challenge called ‘Ads Worth Spreading’ to solicit the best ads that raise the bar, elevate the craft and invent new forms of online engagement,” Anderson wrote in an entry on YouTube’s blog.
Ideal candidates will go beyond grabbing a viewer’s attention and will create an emotional bond with the viewer.
“We believe that advertising should evoke the same emotions a TEDTalk does—it should make you think, make you respond, make you want to share—a great idea, a product that makes the world better, an initiative that might change the world,” Anderson wrote.
Those interested can enter at this Ads Worth Spreading page. The contest is open to everyone, and there’s no entry fee. Entries need to have been created between January 2010 and February 2011, and must be received by February 7, 2011. All entries must be submitted digitally. The contest page includes submission details.
The prize is attention. Ten winners will be unveiled at the TED2011 conference in California. Winners will also be featured on YouTube, as well as various blogs.