News Now Supports Ogg Theora and WebM

The online encoding service has expanded its portfolio of formats with two that get a lot of coverage, although not all that much actual use: WebM and Ogg Theora. That means that content creators can now use one-click presets to convert videos to the formats supported across all the HTML5 browsers, including Internet Explorer, Firefox, Safari, Chrome, and Opera. They can also stream to mobile devices including the iPhone and iPad, Android, Blackberry, Nokia, and Samsung. already provided a preset for H.264, the most popular HTML5 video format. Both of the new additions, Ogg Theora and WebM, use the Vorbis Audio codec.

“While the new HTML5 standard provides exciting new features for presenting content on the Internet, its inherent openness for multiple video and audio codecs, and lack of unified standards across browsers, also adds complexity for content providers,” says Jeff Malkin,’s president.

“’s simple presets for all popular formats, and the ability to generate multiple encodes from a single API call, enables content providers to focus on their core competencies while we ensure their videos can be consumed on any browser,” adds Malkin. is a Software-as-a-Service business based in San Francisco, California.


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