Down with Long URLs! Sorenson Offers Pro Video Shortener

URL shortening services have been around for years, but they’ve taken on new importance with the rise of Twitter, where every character counts. If you use these services on a regular basis, you’ll be happy to hear that soon you’ll be able to get shortened URLs automatically from your server.

Sorenson Media will formally release Sorenson Squeeze Server, a cloud-based, enterprise encoding product, in November. When it arrives, it will have a little something extra, in the form of a URL shortening service.

The service is called, and it will squeeze URLs down to under 14 characters. It’s also the first professional URL shortening service, and offers protection from malware or phishing scams.

By using a built-in service, Sorenson customers will get access to analytics information, including the number of click-throughs and viewer location.

The service integrates with the user’s video workflow. It not only shortens, but can include a keyword of the user’s choosing into the URL.

“There are many URL shorteners available out there, but none that are created specifically for professional, enterprise video needs,” said Eric Quanstrom, Sorenson Media’s COO. “ not only provides automatically shorter URLs to video permalink pages—which are typically excessively long—it also has built-in protection against malware, phishing scams, and spam.”


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  1. Guys , its not the first company to offer a url shortening service , all uploaded video on the platform are automatically provided with a short url , try this for size , we introduced this service 6 months ago .

    Posted by Steve Anderson | October 26, 2010, 12:38 pm
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