While online video professionals might think of YouTube as online video with training wheels, it can still be a challenge for those with no video experience. How do you shoot video that looks professional? What’s the best easy editing program? How do you upload your work and get people to notice it? For someone just trying to grow a local businesses, it can be daunting.
Perhaps as a sign that companies will step in to fill that niche, Speaker Media and Marketing of West Chester, Pennsylvania, has announced a turnkey package for local businesses that will get them a YouTube channel.
The company is headed by Cindy Speaker, who works at creating marketing strategies and leveraging social media. Clients include the nonprofit Operation Well Worth It, which works to provide clean drinking water.
Speaker offers a turnkey package that includes the creation of original web shows and a social media campaign. While it’s not clear from her site what exactly that includes or how much it costs, she promises low costs.
“We cut out the middleman and we own the facility, so we can keep our costs modest and still make a profit,” says Speaker. “We really have a turn-key solution here for producing and distributing video content and Web TV shows.”
It could well be an emerging trend in small businesses. While large video sites like Hulu make the headlines, corner shops need help getting a toe in the world of digital video. If you’re a small businessperson looking for ways to start, dig around for a local branding and YouTube specialist.