People interact with Web pages, so why don’t they interact with online videos? That’s what Scott Broomfield, CEO and co-founder of Veeple, wants to know. If the Web is an interactive medium, why is video the only place where people just sit and watch?
It doesn’t have to be that way. Veeple was created to add interactivity to online video and to make doing so simple. When watching a Veeple video, points of interactivity appear in different places as the video progresses. These aren’t pop-up ads, Broomfield stresses. No one wants those. These are icons or buttons integrated into the video that deliver some kind of added benefit.
Add interactivity to your videos to move the viewer to some kind of action. Maybe you’d like them to download a PDF with more information or click to your sales page. The links should give the viewer a chance to go deeper with what they’ve just seen.
Broomfield has learned a lot about what works with video interactivity, and says that placing one point of interactivity near the front of your video helps the viewer get used to the format. Place one or two more in the body of the video, and then one or two at the end with calls to action.
Small- and medium-sized businesses of every kind use Veeple, Broomfield says, from religious groups to services to products. Here’s how you can get started.
Create an account with Veeple and upload a video. If you’ve uploaded to YouTube, you already know the drill; it’s no more difficult. Add a title, keywords, and a description to your work. Veeple can host your videos or you can have it save your finished work to your OVP or CDN. Select the correct button here to indicate your Web host.
Press the Edit button to get to the editing panel. You’ll see your video and you’ll get the chance to add annotations, attachments, or media. Annotations are static items on the video, such as captions or thought bubbles. Attachments are related documents, such as PDFs. Broomfield says that PDF icons get the best response of any interactive element.
Click Media to add a layer of interactivity. You can turn an on-screen object into a hotspot or add an image that will serve as a button. Veeple has images for popular buttons, like social networking services, or you can upload your own. Move your images around and re-size them with a handlebar control. To indicate how long an interactive element should stay on the screen, you can use either the slider or clock interface. The slider interface lets you pick the first frame and last frame, while the clock interface lets you set an interval of time.
When you’re done, choose the option to deploy your video. Veeple will create a new version with the interactive elements you’ve chosen, then save it to its own servers or the OVP or CDN you’re using.
That’s not where Veeple leaves off, however. Once your video has been online for a little while, check out Veeple’s analytics engine to see how your points of interaction are working. Veeple’s analytics tool allows for A/B testing, so move your on-screen elements around and see which arrangements perform better for you. Most elements get 30 percent engagement rates, says Broomfield, but some get over 50 percent. Do some experimenting and see how high you can get your rate to go. Before long, you’ll have viewers interacting with your video just like they would any Web page.