According to a Forrester Research survey, videos are 53 times more likely to appear at the top of search results, and in a survey by the Online Publishers Association,  44% of respondents said they have taken action as a result of an online video. In this video, Lou Schwartz, Head of the Americas of KIT digital, and Brian Crissman, Client Relations Manager of KIT digital, talk about how you can start to optimize the value of your online videos to increase your online visibility and drive measurable actions that result in more sales and grow your business. (This is a sponsored video from KIT digital.)