Magnify.net’s mid-tier customers will find much to like in the platform changes announced today. According to a blog post on the company’s changes, Magnify.net felt it needed to do more to keep its Pro customers happy and help them generate income.
Magnify.net is both a video host and curator, where customers can load their own videos, show videos stored elsewhere in the Magnify network, and invite viewers to upload their own work. The company offers Free, Pro, and Enterprise levels of service.
With today’s changes, Pro users can now encode their videos at 1200Kbps (with adaptive bandwidth delivery), up from 480Kbps. They also now get access to full analytics information, can give their channels a more professional branded look, and can generate more income with video pre-roll ads .
The older system offered extras with a la carte pricing, but that model wasn’t successful, says Magnify.net’s community manager Filip Szymanski. Clients, the company learned, prefer to buy one package and not worry about extras.
The Pro account costs $9.95 per month for 1,000 page views, or $14.95 per month if the client wants to serve all the ads (otherwise, Magnify.net will serve half of them).
While Magnify.net still has a free level of service, it’s now called Free/Basic and its offerings are more limited. Video is now encoded at 400Kbps, down from 480Kbps, and the player will only show the most recent 200 videos in the client’s library. Additionally, while the client can still set up automatic video searches to populate their channel with relevant content, they can now only set up five searches and those will be updated approximately once a week.
The goals of the changes are to get customers invested in selling their own ads, since they can now buy out their ad inventory for a lower price, and to convert smaller businesses to paid customers, so that the Free/Basic service is just for hobbyists.
Free users are being given one month of Pro service, so they can try it out.
“When Free was originally conceived three-and-a-half years ago, it was a revenue share model. We’ve come to believe that publishers do a better job of selling their inventory than we do of selling undifferentiated inventory,” says Steve Rosenbaum, Magnify.net’s founder and CEO.