You’ve been hearing about Apple’s iAd advertising network since Steve Jobs introduced it on April 8, and now Apple is finally giving details on how to get started with it.
Apple introduced iAd when it first previewed the upcoming iPhone operating system, now called iOS 4. iAd is both an ad network and an ad platform: It combines interactive user-initiated ads that live in iPhone, iPod Touch, and iPad apps with a network of targeted ad inventory. Apples goals with iAd are to deliver engaging ads to users, and to make it easy for app developers to integrate ads and generate revenue (the developer gets 60 percent of the income, with Apple getting 40 percent).
At yesterday’s Worldwide Developers Conference Keynote, Apple CEO Steve Jobs announced that the company had already sold $60 million in iAd inventory. Now, Apple has put resources online so that other potential advertisers can join in.