Get Started with Apple’s iAd

You’ve been hearing about Apple’s iAd advertising network since Steve Jobs introduced it on April 8, and now Apple is finally giving details on how to get started with it.

Apple introduced iAd when it first previewed the upcoming iPhone operating system, now called iOS 4. iAd is both an ad network and an ad platform: It combines interactive user-initiated ads that live in iPhone, iPod Touch, and iPad apps with a network of targeted ad inventory. Apples goals with iAd are to deliver engaging ads to users, and to make it easy for app developers to integrate ads and generate revenue (the developer gets 60 percent of the income, with Apple getting 40 percent).

At yesterday’s Worldwide Developers Conference Keynote, Apple CEO Steve Jobs announced that the company had already sold $60 million in iAd inventory. Now, Apple has put resources online so that other potential advertisers can join in.

The main iAd page lets advertisers know that they can target viewers by demographics, app preference, music choice, movie genre interest, and location. Interactive iAds can be created with a new tool called iAd JS (for JavaScript, no doubt). A second page about the iAd Network lets iPhone developers log in to join the network, add iAds to their apps, and download iAd JS. Apple declined to say where pricing starts for iAd network advertising.


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